08 oct
Power Digital Marketing
Colombia
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization,
Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A;––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
- The Lifecycle Marketing Strategist will be responsible for audits, strategy, content,
and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. You will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company.
Responsibilities:
- Define and drive email marketing and SMS strategy for the PDM clients.
- Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting.
- Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement.
- Collaborate with creative team to ensure brand guidelines are followed in emails.
- Report and provide recommendations on lifecycle programs’ performance monthly to clients.
- Use data to continuously test, measure and optimize the email marketing program.
- Partner and collaborate cross-functionally with all other internal digital channels.
Role Requirements:
- 2-5 years experience in email marketing strategy, production and end-to-end campaign management.
- Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.
- Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze,
or similar.
- SMS experience (preferred).
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
- Working knowledge of HTML/CSS for email coding.
- Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations.
Key Performance Indicators (KPIs)
- Manages 5-7 enterprise or growth accounts.
- Below 10% client churn rate.
- Hitting defined EBIDTA goal.
Most Important Things (MITs)
- Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance.
- Professional communication - ability to present clearly and concisely and problem solve.
- Adoption of Power Digital’s processes, product innovations and tools.
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
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▶️ Email Strategist
🖊️ Power Digital Marketing
📍 Colombia