10 oct
Media Stream
Bogotá
Mediastream is a leading streaming technology company that has been in business for over 16 years. We collaborate with major companies and broadcasters around the world to offer a quality end-to-end solution for content administration, distribution, audiovisual production, and user experience. Our goal is to connect our customers with their audience in a simple and effective way, creating new revenue streams for their businesses.
Role Description
This is a full-time hybrid role for a Community Manager. The Community Manager will be responsible for developing and maintaining the brand's online presence, ensuring social media content is relevant, engaging and aligned with marketing objectives.
This role involves creating and scheduling visual and textual content, executing campaigns for product launches and events, and managing the brand image across all platforms. He uses analytical tools to measure and optimise campaign performance and generate reports to guide future strategies. Works closely with sales, customer support and graphic design teams, integrating user feedback to improve products and services. In addition, he keeps abreast of the latest trends and technologies to ensure innovative and effective communication.
Responsibilities
1. Content and Campaign Planning:
- Create and schedule engaging and relevant content that is aligned with the company's marketing objectives, including promotional, educational and engagement publications.
- Design and execute targeted campaigns for product launches and company events.
2. Social Media Brand Management:
- Maintain and update the brand image across all social media platforms, ensuring consistency and professionalism in messaging.
- Develop and maintain a tone of voice that reflects the company culture and resonates with the target audience.
3. Data Analysis and Impact Measurement:
- Use analytical tools to measure the performance of social media posts and campaigns.
- Generate regular reports on key metrics such as reach, engagement and return on investment (ROI), and use this data to adjust strategies.
4. Interaction and Loyalty:
- Encourage interaction by responding to comments and messages in a timely manner and with a focus on customer satisfaction.
- Implement loyalty strategies to increase customer retention and customer lifetime value through social media.
5. Collaboration with other areas:
- Work closely with sales and customer support teams to ensure social media feedback is integrated into product and service improvements.
6. Social Media Advertising:
- Plan and execute advertising campaigns on platforms such as Facebook, Instagram, LinkedIn and Twitter.
- Optimise advertising campaigns to maximise reach and effectiveness, adjusting target audiences, budgets and creative.
7. Trends and Continuous Update:
- Keep up to date with the latest trends in social media and digital marketing technology.
- Attend webinars, workshops and conferences to improve social media marketing skills and knowledge.
8. Visual Content Creation and Design:
- Design graphics, images, infographics and videos that are visually appealing and enhance social media posts and campaigns.
- Create graphic materials such as banners and ads for social media advertising campaigns, experimenting with visual formats and styles to increase engagement and conversion.
- Bachelor's degree in Communication, Marketing, Public Relations, Graphic Design or related field.
- Demonstrable experience in community management or similar roles, especially in technology or streaming related industries.
- Experience with analytical tools to measure content performance and community engagement.
- In-depth knowledge of how platforms such as Facebook, Twitter, Instagram and LinkedIn work. Familiarity with social media management tools.
- Understanding of online marketing strategies, SEO, and data analysis. Ability to interpret metrics and adjust strategies based on results.
Hard Skills:
- Ability to communicate clearly and effectively in various formats and platforms, adjusting tone and style as necessary.
- Ability to handle multiple tasks and projects at the same time, prioritising effectively to meet deadlines.
- Ability to identify problems or negative trends in online communities and develop effective solutions quickly.
- Develop new ideas for campaigns and content to engage and grow the community.
- Ability to anticipate market trends and adapt community strategies accordingly.
- Ability to create relevant and engaging content that can capture the attention of the target audience, including videos, blogs, and social media posts.
- Understand how SaaS and streaming platforms work, what users look for in these platforms and how these services are integrated into users' daily lives.
Soft Skills:
- Empathy and ability to manage and moderate communities, understanding and responding appropriately to users' needs and concerns.
- Teamwork, Leadership, Attention to detail, Adaptability, Excellence.
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