Product Manager

Product Manager

About Addi We are a technology company working to transform credit and banking in Latin America starting with point of sale finance. We aim to build fair, simple and affordable financial services that empower our clients, treating them with dignity, and building financial freedom. We launched in February 2019 and have already served millions of clients and disbursed millions of dollars.

We operate as a full stack startup. We have built our core systems and processes from scratch, and we believe our technology and analytics platform will drive our progress into the years to come. We come at this with deep experience building and growing technology teams and financial products.

As important as what we do is how we do it.





We are a conscious company and are deeply committed to working and living our five core values - A company of owners inspiring colleagues, we pull rabbits out of hats, we care and we trust, act with integrity, win today every day, and scale exponentially. We are backed by Andreessen Horowitz, Monashees, Village Global, and an outstanding team of individual angels, including Kevin Ryan, Josh Abramowitz, and Scott Weiss.

Mission The Product Manager for the identity and communications platform will lead the development of the identity verification process within Addi's origination flow. This includes implementing fraud prevention measures for new and returning clients, ensuring strong identity validation throughout the customer lifecycle. You'll also scale the communications platform to support B2C and B2B operations, aligning with the company’s growth strategy while reinforcing fraud prevention efforts.

Additionally, you'll ensure the platform supports transaction monitoring, AML compliance,





and prepares Addi for regulatory requirements as it moves towards becoming a financing company in Colombia. Another key responsibility is creating efficient processes for originations and credit pre-approvals within the Addi app, while ensuring customer data management aligns with business needs and regulations. What you will do Increase IDV conversion in the origination journey driving growth for the company Analyze user behavior and IDV metrics: Deeply understand user interactions and IDV data to identify key acquisition drivers and potential bottlenecks in the verification process.

Collaborate with analytics and research teams: Work closely with data analysts and researchers to gain insights into the factors influencing KPIs, enabling data-driven decision-making. Optimize product features and functionalities:





Continuously refine the IDV process by improving existing features and adding new functionalities that build user trust and streamline verification. Lead A/B testing and usability studies: Drive A/B testing initiatives and usability testing to increase the success rate of photo collection, improving the overall IDV conversion rate.

Deliver an intuitive app experience that seamlessly supports the coexistence of multiple products and initiatives, enabling users to provide identity proof. Standardize processes: Ensure smooth and unified identity verification across all customer interactions. Collaborate cross-functionally: Work with engineering, design, and compliance to align identity solutions with business and user needs.

Track and improve metrics: Monitor key performance indicators (KPIs)





like verification success and adjust based on insights. Optimize user experience: Refine identity flows to enhance ease of use while maintaining strong security. Ensure scalability: Implement solutions that support growth in both B2C and B2B contexts without compromising security.

Own and prioritize the product roadmap for the identity and comms platform. Set product vision: Define and align the roadmap with business goals and customer needs. Prioritize features: Evaluate and prioritize features that enhance security, user experience, and scalability.

Collaborate with teams: Work closely with engineering, compliance, and operations to ensure seamless execution. Adapt to changes: Monitor industry trends and regulations,





adjusting the roadmap as needed to stay competitive and compliant. Successfully manage and align requests from multiple senior stakeholders, delivering a coherent and user-centric identity and comms experience.

Requirements Product Strategy and Roadmapping: Strong knowledge and experience developing and communicating a clear product vision, strategy, and roadmap aligned with business goals and market needs. Product Management: Experience in defining product requirements, managing development cycles, and launching successful products. UI/UX Design Awareness: High engagement and understanding of user interface (UI) and user experience (UX) design principles to contribute to discussions on product usability and design requirements.

A/B Testing and Usability: Hands-on experience with A/B testing, user research,





and implementing usability improvements. Deep understanding of customer needs and market dynamics to tailor product strategies and solutions accordingly. Ability to use analytical and quantitative skills to drive strategic decision-making.

Ability to partner with multiple stakeholders like Engineers, Product Designers, Business Analysts, etc. Benefits Work on a problem that matters and help change customers’ lives. Build a lasting company from the very beginning, helping define every aspect of it.

Massive market opportunity ahead of us; we are growing faster than pretty much any other fintech lender was at our stage. Work alongside a great and diverse team that cares about what we are doing and how we are doing it. Generous compensation, including equity, 100% health insurance (and 100% for dependents),





flexible time-off, learning budget.

How the hiring process looks like Meet with our recruiter for a 30-minute video chat. We will get to know you better, understand what you’re looking for, and answer any questions you might have about ADDI. Meet with the hiring manager for a 45-minute video chat interview.

Here, we will ask you questions about your product/business background and dive deeper into your experience and skills. You will be able to ask any questions about the culture and how we work at ADDI. Business

Case Presentation: With this business challenge, we want to see your business strategy, product management skills, and expertise facing a real situation. Meet with our Director of Fraud and Ally Risk for a 30-minute chat to talk about your skills, financial acumen,





interest, and deep dive into your product/marketplace knowledge and cultural alignment. Meet with one of our founders for a 30-minute chat to talk about the vision of the company, what we are building, and how you will contribute to our product.

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▶️ Product Manager
🖊️ Addi
📍 Puerto Colombia