19 oct
Support Shepherd
Bogotá
Position: (LatAm) Email Marketing Strategist.
Working Hours: 8:30AM - 5:30PM EST.
Salary Range: 1.500 - 1.600 USD.
Type of contract: Independent contractor.
English C1.
Only English resumes will be reviewed We are seeking a LatAm Email Marketing Strategist.
The role involves developing tailored email strategies, managing campaigns using Klaviyo, analyzing data for effectiveness, communicating with clients, overseeing integrations, optimizing deliverability, maintaining a content calendar, and staying updated on industry trends to share insights with the team.
Responsibilities: Strategy Development: Develop tailored email marketing strategies for clients.
Cooperating with a copywriter.
Campaign and Flow Management:
Configure, load and manage email campaigns to meet client objectives.
Troubleshooting any technical issues that may arise.
Mastery in our client's ESP, most commonly Klaviyo.
Data Analysis and Reporting: Monitor key metrics and generate weekly reports to share campaign effectiveness.
Client Communication: Provide updates, address concerns, and discuss campaign strategies with clients.
Offer training and educate them on platform features, best practices, and troubleshooting any technical issues that may arise.
Integration Management: Oversee integration with other platforms for seamless data flow.
Deliverability Optimization: Monitor and enhance email deliverability rates.
Content Calendar Management: Maintain a content calendar (in ClickUp) aligned with client objectives and promotions. Thought Leadership and Training:
Stay updated on industry trends and share insights with internal team members through weekly meetings.
Requirements English C1.
1-2 years of experience in similar positions, such as marketing and advertising.
Proficiency in using email marketing platforms, especially Klaviyo.
Strong analytical skills with the ability to interpret data.