Digital Marketer

Digital Marketer

12 jul
|
GO MVP
|
Bogotá D.C.

12 jul

GO MVP

Bogotá D.C.

Job Description





If you live and breathe digital marketing, we want to talk to you. We are looking for a highly-creative Digital Marketer to develop, implement, track and optimize our digital marketing campaigns across all digital networks.





You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.





You will be responsible of:



- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns



- Design,





build and maintain our social media presence



- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)



- Identify trends and insights, and optimize spend and performance based on the insights



- Brainstorm new and creative growth strategies



- Plan, execute, and measure experiments and conversion tests



- Collaborate with internal teams to create landing pages and optimize user experience



- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points



- Instrument conversion points and optimize user funnels



- Collaborate with agencies and other vendor partners



- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate



- Analyze digital data to draw key recommendations around website optimization



- Conduct social media audits to ensure best practices are being used



- Maintain digital dashboard of several different accounts



- Coordinate with sales team to create marketing campaigns



- Prepare emails to send out to customers



- Monitor key online marketing metrics to track success



- Create and maintain online listings across e-commerce platforms



- Ensure that the brand message is consistent





Requirements



- Bachelor's degree in marketing or business



- Must speak and understand English fluently



- Proven working experience in digital marketing



- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns



- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate



- Experience in optimizing landing pages and user funnels



- Experience with A/B and multivariate experiments



- Solid knowledge of website analytics tools



- Working knowledge of ad serving tools



- Experience in setting up and optimizing Google Adwords campaigns



- Strong analytical skills and data-driven thinking



- Experience executing paid social media campaigns



- Must be able to juggle multiple projects at the same time



- Incredible attention to detail



- Full understanding of all social media platforms



- Problem solving skills



- Knowledge of content management systems





Requirements

Bachelor's degree in marketing or business Must speak and understand English fluently Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools Working knowledge of ad serving tools Experience in setting up and optimizing Google Adwords campaigns Strong analytical skills and data-driven thinking Experience executing paid social media campaigns Must be able to juggle multiple projects at the same time Incredible attention to detail Full understanding of all social media platforms Problem solving skills Knowledge of content management systems

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