Director Modern Trade Latam Ou

Director Modern Trade Latam Ou

27 jun
|
Empresa reconocida
|
Bogotá

27 jun

Empresa reconocida

Bogotá

Description

Summary : Position Overview :

Position Overview :

As the Director of Modern Trade, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Supermarkets / Hypermarkets, Cash & Carry, Hard Discounters, Proximity and Convenience Channels.

You must leverage people in our networked organization and influence key stakeholders to deliver results.

The CCL team is on a mission to "RaiseTheBar" when it comes to commercial leadership - welcome to the journey!

Your primary objective will be to drive sustainable, profitable growth for the Company and System whilst driving our strategic corporate objectives.







You will be responsible to build best-in-class Commercial Plans across all Modern Trade sub-channels for LATAM OU.

Function Related Activities / Key Responsibilities :

Design growth-oriented Channel Strategies that drive basket incidence and capture incremental SOV. Implement modern trade market plans focusing on improving shopper accessibility and affordability, strengthening customer relationships, and maximizing our products' incidence in shoppers' baskets.

Understand the complexity of our channels, customers, bottlers, routes-to-market, in-store equipment, brand strategy, revenue growth strategy and put all of these together to develop strong commercial plans that can be executed in the market.

Influence key stakeholders in CCL Hubs, Marketing, Franchise Operations and beyond to ensure the Commercial agenda is delivered in the market.

Leverage a regional network (connect with Hubs / Franchise and share best practices) of commercial resources to support in the delivery of these plans.







Leverage advanced analytics for opportunity identification and technology for the scalability of solutions to develop plans and influence stakeholders.

Be a leader within and beyond the team; acting as an agent of change, building a collaborative and inclusive environment that puts people first.

Stakeholder Management

This is a director level role. This role will require senior-level stakeholder engagement across The Coca-Cola Company, our Bottling partners and is expected to navigate our internal network and lead with people to achieve great results.

Stakeholders include but are not limited to :

Franchise Leaders (General managers) and VPs

Bottler Commercial and Marketing VPs and Director level leaders

VP and Senior Director level stakeholders internally

Our various local and regional Marketing, Franchise Operations,





Commercial and Customer team members, with whom you will deliver work and align on plans

Qualification & Requirements :

- Minimum of 10 years of professional experience preferred in Operations, Commercial Strategy and Trade Marketing.
- Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, and Influence.
- Deep knowledge of FMCGs commercial area, Modern Trade, bottler economics, system levers, processes, and tools.
- Proven experience Commercial planning and execution, with strong skills in Channel Strategy, Value or Route to market, Innovation and Portfolio strategy.
- Mastery of Commercial Planning & Execution, Channel & Shopper Marketing, Category Management, and Advanced Analytics.





(Nice to have : Segmentation & OBPPC experience).

What We Can Offer :

A chance to work with one of the world's most recognized brands and contribute significantly to its future chapter.

Spotlight to world-class commercial leaders that will provide learning opportunities and exposure.

An inspired culture that supports innovation and taking risks.

Join us and contribute to defining the .

The opportunity to work with 39 Markets in LATAM and cross fertilize the best practices and business acumen to create best in class plans in an OU level.

Skills :







Account Management, Business Development, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales, Sales Management, Sales Process

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Director Modern Trade - LATAM OU

Director Modern Trade - LATAM OU

Description Summary : Position Overview : Position Overview : As the Director of Modern Trade, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Supermarkets / Hypermarkets, Cash & Carry, [...]
Bogotá
27 jun
    Bogotá
    27 jun

Director Modern Trade - Latam Ou

Director Modern Trade - Latam Ou

Description Summary: Position Overview:As the Director of Modern Trade, you will be a critical leader in our Customer & Commercial team (CCL), responsible for driving the growth in Supermarkets/Hypermarkets, Cash & Carry, Hard Discounters, Proximity [...]
Bogotá
27 jun
    Bogotá
    27 jun

Senior Director Modern Trade and Customer Strategy

Senior Director Modern Trade and Customer Strategy

Description Summary : KEY WORKING PARAMETERS MODERN TRADE AND CUSTOMER STRATEGY SENIOR DIRECTOR Focus, Scope, & Impact Develop and Implement Modern Trade Strategies : Deliver transformative Modern Trade strategies and playbooks for the Operating [...]
Bogotá
03 jul
    Bogotá
    03 jul

Senior Director Modern Trade And Customer Strategy

Senior Director Modern Trade And Customer Strategy

Description Summary: KEY WORKING PARAMETERSMODERN TRADE AND CUSTOMER STRATEGY SENIOR DIRECTORFocus, Scope, & ImpactDevelop and Implement Modern Trade Strategies: Deliver transformative Modern Trade strategies and playbooks for the Operating Unit (OU) [...]
Bogotá
03 jul
    Bogotá
    03 jul
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